BSR Conference 2012: Fast Forward / October 23-26 / New York

Leontino Balbo, Jr.

Head, Native Organic Products

Plenary Speaker

Leontino Balbo, Jr.

As the head of Native Organic Products since 2011, Balbo has helped the Brazil-based organic food and beverage company become the world’s largest organic sugar cane producer. He first joined Native, his family’s business, in 1984. With a strong conviction to take the company’s production system to a higher level of sustainability, he developed the Green Cane Project, which realized the ecological potential of the sugarcane crop. Since 1995, when Native’s sugarcane fields were converted into an organic production system, the use of all synthetic chemical pesticides and fertilizers has been stopped. The Green Cane Project has been recognized by the World Economic Forum, the United Nations, and U.S. Department of Agriculture.



Thank You, Sponsors

Executive Sponsors

Cisco Hitachi PwC Target UL Responsible Sourcing

Associate Sponsors

Anheuser-Busch InBev

Supporting Sponsors

Adobe AT&T ExxonMobil Green Mountain Coffee Roasters, Inc.

Participating Sponsors

American Express Baker & McKenzie LLP Best Buy BNY Mellon Ford Hyatt Hotels Corporation The Walt Disney Company UPS Vale

Contributing Sponsors

Chevron icix Levi Strauss & Co.

Convening Media

Bloomberg Business Week Weber Shandwick

Marketing and Media

3BL Media BEF Caixin Media Corporate Knights Globescan GreenBiz Group Inc. Hemlock Responsible-Investor Sina Stanford Social Innovation Review (SSIR) Tomorrow Partners