As the head of Native Organic Products since 2011, Balbo has helped the Brazil-based organic food and beverage company become the world’s largest organic sugar cane producer. He first joined Native, his family’s business, in 1984. With a strong conviction to take the company’s production system to a higher level of sustainability, he developed the Green Cane Project, which realized the ecological potential of the sugarcane crop. Since 1995, when Native’s sugarcane fields were converted into an organic production system, the use of all synthetic chemical pesticides and fertilizers has been stopped. The Green Cane Project has been recognized by the World Economic Forum, the United Nations, and U.S. Department of Agriculture.