As the Coca-Cola Company's Global Director, Women's Economic Empowerment, Charlotte Oades is leading the development and implementation of the company's global strategy in this important area. This includes the ambitious “5 BY 20” initiative to enable the economic empowerment of 5 million women entrepreneurs by 2020. Having successively risen through national and international roles in North America, the Pacific, and Europe, Oades brings significant worldwide experience to her role. During her tenure as President of Coca-Cola Great Britain, Oades demonstrated a commitment to integrating business and sustainability. Most recently, this led to Oades’ position leading the company's sustainability strategy across the European business in her role as European Group Director of Corporate Identity, Public Affairs, and Communications.